Happytails uses a coconut based surfactant - no SLS, parabens or detergents are contained in their products.

Why is this important?

The way in which conventional shampoos work is that they strip away the natural layer of oil found on the skin in the process of attempting to clean the hair. The nasty smells are removed but at the cost of stripping those protective oils away too. If the skin is left unprotected, it will become itchy and your dog may start scratching at it, leaving him/her susceptible to peeling skin, rashes and infections.

Happytails does not strip the oil layer from the skin. Instead, because it uses a gentle coconut based surfactant, it cleans the hair without removing the oil layer thus meaning that your dog never suffers from itchy dry skin as a result of using the shampoo. This also means that you can use Happytails shampoo daily if you want to, without worrying about damaging your dogs skin.

Happytails shampoos are also packed with minerals, enzymes and proteins that nourish and protect the hair.

For useful information on your dogs health and wellbeing Happytails have their own blog.

Happytails Bubble 'n' Beads 2-in-1 shampoo and conditioner, Comfy Dog containing colloidal oatmeal and Sparkle and Shine brightening shampoo with yoghurt and honey are available to buy in 266ml bottles.